Is ‘Britishness’ losing its global brand power?

Burberry’s marketing strategy draws heavily on its British heritageFor some brands, the label ‘Made in Britain’ is a core element of their identity and a selling point for consumers around the world. Since the Brexit vote last summer, though, in which the UK voted to leave the European Union, the very meaning of Britain and ‘Britishness’ has been called into question.
Supporters of leaving the EU have suggested that Brexit marks a moment of “patriotic renewal&