‘Investing in customer experience is now a winning formula for retailers’

Aside from the positive numbers – it toasted a 18% rise in UK sales and a 52% rise in international sales in the four months to the end of December – the most telling moment from today’s Asos press briefing was its repetition of the words customer experience.
The fashion brand’s chief executive Nick Beighton attributed the sales growth, its fastest in three years, to a significant investment in “customer experience” and the “customer proposition”.