International round-up: McDonald’s unveils first unbranded ad, TK Maxx launches in Australia
McDonald’s launches its first ever unbranded ad
McDonald’s latest ad for the US is slightly unusual – for starters, the fast food giant’s name is not mentioned at any point during the 30-second clip. The ad features actress Mindy Kaling, who encourages viewers to Google ‘that place where Coke tastes so good’. You might be able to guess what ranks highly.
According to McDonald’s, this is the company’s first unbranded marketing campaign. The ad
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