International round-up: Google potential fine, Alibaba partners with Publicis

McDonald’s wins the right to call itself ‘Australia’s most popular’
Not everybody was in agreement with an Austrailian TV ad for McDonald’s that claimed “when you try a freshly-made coffee at McCafe, you’re enjoying Australia’s most popular barista made coffee”.
In fact, a complaint was submitted to Australia’s Advertising Standards Bureau (ASB) questioning the authenticity of McDonald’s claims.
In an epic three-page response, McD