Intel, Snickers and Skittles gear up for the Super Bowl

Across the pond, the Super Bowl is as much about the advertising as it is about the actual game. And it’s clear why advertisers would be interested in showing off their wares – 112 million people tuned in to watch the Super Bowl on TV last year, while 1.4 million watched via digital platforms.
Getting a coveted slot during the ad breaks does not come cheap. According to Forbes, a 30-second spot during last year’s game cost marketers an eye-watering $5m (£4.1m). That&rsqu