Instagram talks TV, reaching 500 million users and what comes next
Squires joined Instagram in 2013 having previously spent four years working at Facebook. He is responsible for its ad product, including coming up with new formats, improving its targeting and working closely with brands.
In Cannes Lions this year, Instagram placed the focus on its growth and how it is helping its 200,000 active advertisers use the product. Alongside revealing the new audience mileston, it also revealed new tools for small businesses including business profiles and organic insig
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