Instagram, Heineken & Next: Everything that matters this morning

Instagram reaches 1 million advertisers
Instagram says 1 million businesses are now advertising every month on its service, up 400% from the 250,000 using it a year ago. Meanwhile, there are 8 million business profiles, with the UK among the countries with the greatest adoption. And in the last month, 120 million of its users visited a website, got directions, called, emailed or direct messaged to learn about a business.
Instagram is putting the growth down to brands using the platform to showc