Inside the launch of Marriott’s new loyalty programme

If you are a frequent traveller, you have more than likely stayed at one of Marriott International’s 6,700 hotels around the world.
The company operates 30 brands, including Ritz-Carlton, Sheraton, W Hotels and Starwood following its mega-merger in 2016, spanning 130 countries. But despite its size, Marriott’s global marketing officer, Karin Timpone, remains realistic about where the brands fit into the average travellers’ mindset.
“The interesting thing is even though w