Innovation, women’s sport, ad spend: 5 killer stats to start your week

1. UK CMOs fall behind on innovation
Just 25% of UK marketers identify “leading disruptive innovation” as a core functional priority. This is well below international average of 35%, putting the UK at bottom of a list featuring 10 countries.
In the US, however, 46% of CMOs see innovation as key to their roles. Even in Spain, which came second bottom of the list, 30% of marketers see innovation as a key functional role of marketing.
Rather than innovation, UK CMOs are more likely to