Influencers have a baby boomer problem

Baby boomers, like this baby right here, often find influencers … annoying.Debrocke/ClassicStock/Getty ImagesA version of this post appears in CMO Insider.Sign up for Business Insider's marketing newsletter.Influencer marketing to baby boomers hits different — and not in the way brands intended.Research from Morning Consult, conducted exclusively for Business Insider, reveals a stark generational divide in attitudes toward influencers. Boomers — people born between 1946 and 1964 — are di