Industry-specific marketing training: Highly relevant or too niche?

There is currently much discussion around the value of marketing qualifications and whether formal training is required. In one of Marketing Week’s most read articles of 2016, columnist Mark Ritson sparked a lively debate following his assertion that marketing experts should have a formal qualification.
He said: “If [marketers] are being held up as experts in the discipline of marketing – not just digital communications, you will note – you would certainly