Improving transparency ‘is not just down to Google’, says new UK boss

Google managing director for UK and Ireland Ronan HarrisGoogle’s new boss for the UK and Ireland Ronan Harris has defended the company’s record on ad viewability and insisted that other stakeholders in the digital economy must play their part in improving standards.
Harris faced a direct challenge over ad safety from WPP CEO Sir Martin Sorrell during an IPA event last week. Sorrell claimed that Google was being evasive about how its algorithms and advertising technology works, despi