04-02-2019 08:40 via marketingweek.com

Ikea, Ryanair, Debenhams: Everything that matters this morning

Ikea to lease furniture as it develops a ‘circular’ business model
Ikea is to start leasing furniture for the first time this month as it tries out new ways of doing business.
The trial will initially involve office furniture for businesses but it hopes to expand into kitchens and the consumer market. Profits at Ikea fell by 12% last year and the company is exploring alternatives having already introduced smaller stores in city centre.
Torbjourn Loof, chief executive of parent firm
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