29-10-2018 08:40 via marketingweek.com

Ikea, Apple, Spotify: Everything that matters this morning

Ikea to roll out smaller format stores beyond London
Ikea is planning to roll out its city centre store format to other locations across the UK following the success of its debut London site. The new store format, which opened in October, allows shoppers to browse items and plan their interior design without visiting a large out-of-town location.
UK and Ireland CEO Javier Quinones described the store on Tottenham Court Road – known as a Planning Studio – as a “learning ex
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