Icelandair: Authenticity and locality key to achieving a memorable customer experience

The service allows customers to stop over in Iceland for up to seven nights, giving them the opportunity to explore the country with members of the airline’s team or ‘local buddies”, meaning travellers with Icelandair can experience the “real” Iceland.
The Stopover Buddy service aims to promote Icelandair’s routes from Europe to North America by allowing fliers to stop over in Iceland for up to seven nights, and pairing them with one of its employees to give t