02-12-2016 01:01 via marketingweek.com

Iceland slams ‘Christmas in November’ as it unveils a Geordie Santa

Iceland is launching its headline Christmas ad, replacing brand advocate and Mysterious Girl singer Peter Andre with a chirpy, Geordie-accented Santa Claus.
The 60-second spot, which retains Iceland’s ‘the Power of Frozen’ slogan and was created by independent agency Karmarama, features married couple Nick and Sarah Claus being greeted with a surprise Iceland Christmas food delivery. Following the delivery, Santa returns home for regular ‘pit stops’ of mince p
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