IBM’s Harriet Green talks marketing leadership and forging a new path

It is 7.30am, early for an interview, yet Harriet Green, vice-president and general manager of IBM’s internet of things, commerce and education business, is full of the energy she displayed on stage at the brand’s Amplify conference in Florida. From gushing over Gwyneth Paltrow’s health and wellbeing business Goop to asking the room’s opinion on her dress after an ironing malfunction ruined her alternative, she is full of enthusiasm.
However, it is clear that when it come