IBM’s Caroline Taylor: Embrace what makes you different

“I’m keen to lead by example and I’m very much a ‘roll up your sleeves’ marketing leader,” says Caroline Taylor OBE, vice-president of global marketing and communications for IBM sales and distribution.
“The last thing I ever want to do is sit in an office looking at spreadsheets. It’s very important to be authentic, so I try to make sure I don’t get caught up in the idea of being a role model. It’s all about how you can prevent people