IAB’s new CEO on getting brands to love digital again

The Internet Advertising Bureau UK (IAB) wants to “take a step back” and remind marketers why digital is “so amazing” as it appoints Jon Mew as its new CEO.
Mew has worked with the IAB since 2008, most recently as its chief operating officer. He will succeed Guy Phillipson who has been in the role for the last 12 years.
In his new position, Mew wants the IAB to reassert positivity in digital across the advertising industry after something of a backlash in 2016 caused by