IAB insists Google controversy ‘won’t slow things down’ as digital ad spend hits £10bn

Digital advertising spend grew 17.3% in 2016 – its fastest rate of growth for nine years – pushing it above the £10bn mark for the first time, according to the Internet Advertising Bureau [IAB] UK and PwC’s annual digital ad spend report.
The growth was driven by a marked rise in mobile ad revenues, which were up a headline-grabbing 50.8% to £3.87bn. Mobile now accounts for 38% of all digital ad spend in the UK – up from just 4% five years ago.
Mobile now domi