16-11-2025 11:26 via businessinsider.com

I went to Toys R Us. It was strange — and shows what can happen to 'zombie' retail brands after bankruptcy.

Toys R Us is opening new stores for the holiday shopping season.Alex Bitter/BIToys R Us went bankrupt and closed its stores in 2018.But under new management, the toy chain is opening new stores and trying to make a comeback.I visited a seasonal Toys R Us location in Maryland to see how the strategy is working.Toys R Us is back — well, sort of.Children of the '90s and early 2000s are likely familiar with the chain's backward R and giraffe mascot. Like many retailers, however, Toys R Us stru
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