I went to Nike's 6-floor innovation store in New York City, and it gives clues about the future of the sportswear giant
Nike's New York City flagship store, House of Innovation, spans six floors.Jordan Hart/Business InsiderNike's House of Innovation is the blueprint for its stores.I visited the flagship location in New York City to see what it reveals about Nike's future.The six-story store showcased immersive, sport-focused shopping and advanced products.I visited the crown jewel of Nike's retail empire and saw why the sportswear giant is modeling the rest of its stores after the location.At 68,000 square feet,
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