‘I don’t care about my brand’s sound – no, really’

Are you a brand? You probably shouldn’t have a sonic identity.
You may well have had music companies battering down your doors, briefcases stuffed with shiny promises about what a complete audio branding package could do for you.
You may already have managed to fend them off. Well done. Pushy blighters.
That audio branding process takes time, attention, commitment. They tend to be very insistent on, you know, “If this is going to work, we want to involve all the brand stakeholders fr