HSBC, Pepsi, Mastercard: 5 things that mattered this week and why

Mastercard removes its name from its logo
The Consumer Electronics Show in Las Vegas might attract a lot of marketers but it isn’t typically the place to go for branding news. Yet that is exactly what we got this year when Mastercard revealed it is planning to drop its name from its logo.
The move comes after two years of research to make sure people could identify the logo with the brand name attached. That found more than 80% could spontaneously recognise the Mastercard symbol without t