HR must get over its struggle with digital transformation for brands to thrive

For many companies, digital transformation is a product of competitive pressure to improve the customer experience.
The technology and processes involved in this effort are now evident across every department of a typical business. Digital isn’t just disrupting business models but the process of work, too.
The race is to avoid being left behind as new and nimble competitors begin life with simpler and more powerful tech architecture, in a trend that fits the classic ‘S curves’