HP’s CMO: We must be business people first and marketers second

HP’s Antonio Lucio, Diageo’s Syl Saller and Alison Lewis from Johnson & Johnson speak at Cannes LionsThe job of a senior marketer is more complex than it has ever been but the key to becoming a more influential marketer has never been simpler – drive growth in your business, according to HP CMO Antonio Lucio.
The convergence between corporate communications and marketing, and the fragmentation of media and data means the “role is getting is getting wider, more comple