21-05-2018 08:22 via marketingweek.com

HP’s Antonio Lucio on why diversity is the only way to achieve innovation

For innovation to really have an impact on both the brand and society at large, it needs to be the product of diverse minds, according to HP global chief marketing and communications officer, Antonio Lucio.
“I believe innovation is not possible unless you have diverse teams who reflect the communities that you serve, it’s as simple as that and it’s as much a values issue as it is a business imperative,” Lucio explains.
“In a business like ours that thrives on i
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