HP’s Antonio Lucio on why brands must innovate on their own terms post-Cambridge Analytica

HP’s relationship with big digital platforms has changed significantly since it was revealed data from 87 million Facebook users had been harvested by political consultancy Cambridge Analytica.
As a result, HP’s global chief marketing and communications officer Antonio Lucio believes brands can no longer avoid being part of the conversation around transparency, fraud or viewability, nor can they escape the fallout since the scandal, as it has made businesses think abou