14-02-2017 11:00 via marketingweek.com

HP on why its using Christian Slater in a new anti-hacking campaign

There have been a lot of changes to Hewlett-Packard (HP) over the last 15 months, especially following the split of the business into Hewlett Packard Enterprise and HP Inc. The latter now focuses more on the firm’s arguably better-performing computer and printer business.
In light of the company’s structural changes, HP Inc is heading in a new direction with its latest ad campaign, which takes a more theatrical approach and features Hollywood actor Christian Slater.
The B2B campaign
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