HP on proving the business case for diversity in marketing

HP is proving the business case for diversity in marketing, with new data showing its diversity schemes are having a positive impact.
The tech giant has compared the impact of ads created before and after the launch of its 2016 diversity initiative, with Brand Monitor showing a “significant” six-point increase in purchase intent and HP business drivers in just one year. Separate Marketing Mix Analysis, run by Nielsen, captured a 33% increase in revenue per impression.
Antonio Lucio,