How PepsiCo is enabling its brands to fund their own marketing
Is PepsiCo’s new content studio the Creators League generating revenue for the company yet?
We have taken a certain amount of digital content production in-house, so the Creators League has already helped to reduce our spending on branded content creation. Ultimately, we hope to see our unbranded content create an additional revenue stream for PepsiCo that will cover the costs of creating our ad content.
How can individual PepsiCo brands get involved in creating content via the Creators L
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