How Wimbledon is balancing tradition with the rise of digital

When Wimbledon starts on 27 June tennis fans will be able to find content from and engage with the tournament on more digital channels than ever before.
The aim, according to Alexandra Willis, head of comms, content and digital at the All English Lawn Tennis Club, is to bring the Championship to a much wider audience than ever before.
“Perhaps there was a complacency but the vision just wasn’t there to take the brand beyond the site before,” admits Alexandra Willis, head of com