How Warburtons is using ‘innovation and fame’ to drive the brand

Bakery brand Warburtons loves tradition. It is a family business, still run today by cousins Jonathan, Brett and Ross Warburton. The brand has used its family identity in advertising on and off throughout its history, using taglines such as ‘We care more because our name’s on it’ and recently ‘From our family to yours’.
“All our advertising at the moment also features our chairman Jonathan [Warburton], which helps us move away from being a faceless corporation