How virtual reality is helping brands overhaul the shopper experience

It’s no secret that retailers are struggling to cope with a rapidly evolving shopping landscape, with brands such as Marks & Spencer and House of Fraser set to close stores and other high street stalwarts shutting their doors for good. But consumer goods brands are also feeling the pressure with more competition than ever before.
Overhauling the retail experience and testing out how new products fare on the shelves can be expensive and timely but brands are increasingly using virtual r