How Virgin Holidays personalised emails to banish the January blues

The January sales period is an important time for many brands, none more so than travel firms looking to cash in on consumers’ post-Christmas hangovers and urge to avoid the long nights and cold weather.
Virgin Holidays is no exception. The January sale period accounts for a third of the travel firm’s income as consumers look to beat the January blues. But with Brexit uncertainty putting the dampeners on Brits’ long-haul travel plans, the company realised it was time to give i