How Virgin Holidays is going beyond bookings to ‘inspire change’

Travel is “bonkers” according to Amber Kirby, vice president, marketing and customer experience at Virgin Holidays, but she clearly loves it.
After 15 years working in FMCG and retail, four months ago she left her role as Boots’ global brand director to take over marketing at Virgin Holidays.
In Soho, over lunch, she can’t stop beaming about her new role, but also explains how wrong she was to think she was prepared for travel.
“I used to think my last job was comp