How Vice, the BBC and Just Eat are using Whatsapp

Vice Media
Vice Media believes that the reason why chat apps are working for brands is down to reach. Mark Adams, SVP of Vice Media, said that text messages are more personal and that “mobile is unique and an unshared device. It is not about screen size but the personal touch”.
Adams said that brands should focus on a “personal touch” through visual messages. He said that customers react well to pictures and that those with imagery receive 38% more likes and 32% more comm