How Very.co.uk ‘won’ Black Friday

For Very.co.uk, Black Friday is the biggest retail opportunity of the year. Worth more than £2bn to the UK retail industry, it is when 30% of Christmas shoppers buy at least one present and accounts for 18% of the year’s total ecommerce sales, according to the company.
Yet that opportunity also provides challenges. Brands looking to advertise around the event face stiff competition online as the price of search terms rocket, Facebook feeds become cluttered with promotions and email