How university partnerships are helping brands attract the best talent

Loughborough University student Ralph Lyons took part in a placement with creative agency Some Bright SparkRecruiting the best graduate talent is a serious concern for companies across the business spectrum. However, as graduate expectations of the workplace shift to focus on wellbeing and finding a cultural match, brands cannot rely on a slick advertising campaign to attract the best candidates.
Similarly, as the cost of undergraduate degrees soars to £9,250 a year, universities are seek