How universities are combining theory with practice to better prepare budding marketers

Students in a lecture at the University of Bath School of Management.Do marketing degrees provide students with the right balance of theory and real-world practice to enable them to hit the ground running? It’s a topic often debated and one which was raised again this summer by a number of senior marketers who suggested existing courses are not fit for purpose.
Facebook’s global CMO Antonio Lucio (speaking while still CMO of HP) questioned whether marketing will be able to recru