How Twitter’s advertising is moving beyond 140 characters

Twitter wants marketers to see it as more than 140 characters as it focuses on providing more ways for brands to reach consumers.
That started with the introduction of Twitter Moments and continues with a more global focus on live videos, aimed at enabling brands to “express themselves” on a wider scale.
The focus for video is on sport, entertainment and politics and will include live Twitter streams that allow users to get involved, critique and comment on events or b