How to move B2B market research beyond face-to-face conversations

Understanding, defining and talking to customers is just as crucial for business-to-business (B2B) brands as it is for direct to consumer businesses.
“One of the priorities for B2B has been to embrace the digital age but it’s important not to forget the simple way of finding out what customers want by just talking to them,” says Tim Crighton, marketing director at insurance specialist InsureTaxi.
Companies that attend trade shows spend around 41% of their marketing bu