How to maximise mobile engagement

PepsiCo created a Snapchat ‘lens’ to promote its Lay’s crisp brand during the UEFA Champions League.Research released by the IAB in October confirmed that we have reached a tipping point in mobile advertising. Its figures show the amount spent on mobile display ads in the UK (£802m) overtook that of desktop and tablet display (£762m) for the first time during the first six months of 2016. In total, mobile ad spend rose by 56.1% during the period so that 36p in