How to mastermind a career rebrand

Marketers across every sector are rebranding their careers by transferring their rich knowledge and unique skills into new roles that often break the mould.
A great example is Sherine Yap, who describes herself as a new breed of marketer. Following a string of roles both on agency side and as a brand marketer, Yap was appointed global head of CRM at oil giant Shell in January 2015.
She explains how the organisation “took a chance” on her, asking her to bring the customer centricity a