How to get the most from cross-promotion opportunities

Brand partnerships that provide scope for cross-promotion are often an effective way of marketing on a small budget. If companies can find partners with sufficient synergies, they provide themselves with opportunities to promote one another at minimal expense. At other times, company founders may choose to set up their own additional business in order to have a free platform on which to market the original brand.
This was the route taken by Kathy and Gary Jordan, founders of Jordan Wines. The hu