How to get the timing right for Christmas-driven marketing

Cath Kidston sends customers its Christmas gift guide at the end of OctoberChristmas may be the most wonderful time of the year but marketers seem to have to prepare for it earlier and earlier. The Christmas shop at Selfridges opened on 1 August and supermarkets will start stocking advent calendars before Halloween, which can result in a festive overload for consumers.
Timing therefore is crucial. Ebay analysis from last year’s festive period reveals there were almost half a mill