08-10-2018 08:00 via marketingweek.com

How to ensure founder-led businesses don’t become toxic

Jim Cregan, co-founder of Jimmy’s Iced Coffee, has built his business on a mixture of fun and creating a trusted team.It’s not easy being a business founder in 2018, evidenced by the fact a number of high-profile entrepreneurs have recently fallen on their swords as their personal brands have become too toxic for their companies.
Take John Schnatter, the founder of US pizza chain Papa John’s, who stepped down as chairman in July after being exposed using offensive racist terms
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