12-11-2018 17:09 via marketingweek.com

How to deliver insight-driven growth in 2019

Before we dive into the ‘how’, it’s always wise to stop and ask ‘why?’. Why do we need to grow? What actually drives it? Is growth just a bogeyman used by your boss to prod you to do more work?
The simple answer is no: the need to grow isn’t a made-up stick used to beat you with, it’s built into the very fabric of our economic system.
According to the Cambridge Journal of Economics: “A capitalist firm operating in a competitive market is subje
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