How to create lasting impact from immersive brand experiences

The value of the experience economy cannot be underestimated. In an age where immersive experiences have become the order of the day, brands are raising the bar and moving beyond gimmicky, one-off events to create campaigns with real impact by engaging people over a longer period of time.
Launched in June, popcorn company Propercorn’s Institute of Flavour campaign blended experiential marketing with influencer activity, digital and a social media push.
Hosted in collaboration with fla