How to create compelling data stories

Marketing Week’s Data Storytelling Awards are back for a second year, with entries open until 19 July. We asked some of the judges to give us their views on what makes an outstanding Data Storytelling submission, and what you need to do to beat the best in the world of data-driven marketing
Lara Izlan, director of programmatic trading and innovation, Auto Trader
There has been growing focus and innovation in the application of data to marketing, advertising, audience building, and pro